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Rolex watches have long supported many sporting events and other philanthropic endeavors. The Rolex watch company has long been the watch company that has supported the most important events in the world for charity. A great example of the way Rolex supports sporting events is the Kentucky Derby. Another is the Daytona 24 hour race. As well, Rolex also gives out the Rolex awards, which are given to people who excel in different areas. Rolex continues to support sports and contribute to other projects that interest communities. Since its inception, Rolex has been involved with quality projects that make it a prominent and sterling accessory that people who want to be associated excellence purchase. Rolex is a sponsor of the Kentucky Derby. This event alone is one of the most prestigious events in the world. By helping sponsor the Kentucky Derby, Rolex continues a tradition that will be around for years to come. Most people who go to the Kentucky Derby are active charity supporters, entrepreneurs, business moguls, or sports enthusiasts. These people always sport their new Rolex`s, because it is the mark hallmark of quality and history. History is important to the Rolex Co. because they have founded one of the most pronounced and high-quality watch companies in the world. Helping sponsor the Kentucky Derby, is one way that they can remain prominent in the world of high society. The Rolex is not limited to high society. They also sponsor sports that are more down-to-earth, like the Daytona 24 hour races. The Daytona 24 hour race is a great way for Rolex to sponsor a variety of different kinds of sports. Many people who go to the Daytona 24 race also wear Rolex watches. The way that Rolex participates with different kinds of people through sports is amazing. Having their logo on the racetrack is one way that Rolex shows that they can understand all kinds of sports and there`s nothing as thrilling as wearing a Rolex watch to the Daytona 24 hour races. Of the chorus, the thrill of owning a Rolex is the fact that Rolex changes every season. Buying a special edition Rolex of the Daytona 24 hour races or any of the other events that they sponsor makes you prestigious. Being prestigious is the quickest way you can show someone that you are serious. An outing any kind of Rolex is the way to do that. Especially since Rolex`s change every season. Show someone how important you are by buying a new Rolex. Rolex also gives awards to people deserve them. Watch companies like Rolex don`t just advertise in major sporting events. They also give back to the communities who support them. When people think of Rolex, they think of the charities and organizations they put their name on. One of the largest events is the Rolex awards. Rolex gives these awards to people who have achieved excellence in various fields including science and medicine, technology and innovation, exploration and discovery, the environment, cultural heritage.